In this race between companies to create the highest level of camera technology, over the last few years, picture quality has certainly changed styles depending on what top level companies believe what is important to consumers. Now, instead of just capturing images of life’s moments, cameras are used much more in a way that is geared toward benefiting the consumers in an attempt to sell products and make more money. In that effort, we have seen some cool gizmos added to the array of useful products, and are certainly seeing into the future much more common about what kind of things are going to be integrated into our everyday lives.
Early on in my life, I can still remember a ton of people using the instant print cameras that would print up a small picture right after a picture was taken. Then, as the digital age moved along and a lot of people had computers or knew that they could print their pictures through chain stores like WalMart, Costco, Bel-Air, among others. Now, with the advent of picture taking phones, and especially ones that take pictures in 4k quality, the bar for camera technology is accelerating very quickly, and it is very interesting to see what the future holds for camera technology.
Earlier, I had a post talking about the growth of the quality of cameras, and the kind of rigs that they can go on, including phones, drones, and cameras that you have in your hand. Thanks to this acceleration though, prices for 4k options are decreasing, and the technology continues to increase. It seems that they next big market for camera technology is going to come through the Virtual Reality market, and many companies are gearing up for the wave to strike and the interest to flow. Currently, Sony, Go Pro, Google, and other companies are working hard to develop 4k recording devices, as well as up to 8k virtual reality recording cameras.
The idea behind virtual reality is that, in the future, we are going to be able to put on a helmet, and experience what was pre recorded before, and it is believed that we may soon enter life simulations once we put the helmet on. The hope is that through the progression of virtual reality, it’s will get closer and closer to the feelings of real life, through sight, smell, taste, touch, and hearing.
There are many consumers, and many different product markets that virtual reality is on it’s way to making it’s place known. In recent years, the technology that is used to detect any nearby hazards to a car, whether it be backing up, automatic braking, lane control, and other features have progressed in part due people’s desire for safety in a car contributing to computer and camera technology along with sensors to warn or protect the driver for external hazards while in the car. The new self driving cars are using computer software and camera technology to create a virtual environment for the car to navigate through while it is actually facilitating in real time. The progression of virtual reality into becoming a larger part of the car industry is what is a large focus of what is spurning new technology to be created a an incredibly fast pace and we finally have competition among companies that are trying to create the best software and hardware possible.
VR has also become an integral part of the military force. Certain military personnel are now able to get an upper hand on their fellow human “enemies” and shoot and bomb enemies and townspeople without having to step foot on a battlefield. It gives the military the chance for no risk killing of people, while their targets have absolutely no chance to do any damage back. None, whatsoever. Another aspect is through the creation of robots that will be equipped like a soldier in the battlefield, and will be able to be controlled without actually being on the battlefield. I like to think of the giant robot killers in the movie Avatar where the humans are controlling these killing machines to kill the planet’s inhabitants in hopes of stealing the natural resources of the country and using it to get rich. Sound familiar? The future of this is very interesting, and I will state no opinions on this matter, but I suggest everyone do a little bit of research on the issue.
Another huge sector where the virtual reality market is planning on making a stand is in the video industry. There are currently tons of Youtube videos that have been made with virtual reality equipment, like the Omni-All Inclusive recording device that has a go pro camera on 6 sides and is able to synthesize a video to create the true virtual reality experience for someone who is just enjoying the product rather than partaking in it.
The next step for this is for movies to be made in 4k. Where I personally think this is headed is for the movie industry to film a lot more movies in the first person perspective with Virtual Reality where a movie watcher can turn 360 degrees and see scenes from many different angles. In particular, I think this experience would be very interesting for people to edit and create imaginative worlds within the playback. Among my friend group, we have discussed the possibilities of being able to show our friends the experiences that we went through in real life and would have them put on the helmet so they can somewhat experience it too. This can range from vacation experiences, to psychedelic experiences, to experiences that could never before have been displayed to viewer in any other way than a virtual reality setting. I think this part of the VR market is particularly the most interesting and I would definitely keep an eye out for companies looking to capitalize on this specific niche early and often.
Perhaps the heaviest hitting, and the most likely market to blow up quickly when VR becomes commonly available is that of the video game industry. Gaming has become an absolute dominant player in the entertainment industry, and just about anyone who grew up in the 90’s, and the new generation of children from the early 2000’s had some familiarity with gaming growing up. There are people of all ages now who have some sort of gaming console, or play their games through their gaming computer. To many people, that is their livelihood. Recently, social media platforms, and in particular, Reddit, has shown a lot of footage of the beginning stages of the VR gaming industry.
From what I have heard from people who have had experience in the VR games have said that VR games are usually much more active and it definitely will take energy to play the games. Great for some people, although others have no interest in standing up and moving in a virtual reality game. Although still, the future seems reasonable for sit down VR games, such as first person games, and in particular shooters, and combat games where you can still sit with and perform all of the maneuvers with a controller rather than physically making the movements. VR will still be interesting in that sense because people can still do their looking around with the helmet on, and it would be very engaging and perhaps even cause some exercise with just head movements and locking in your core to be engaged with the game. Especially for some games, they could definitely be in dire need of simple exercise such as that.
VR is a very interesting market that is almost certainly going to have a major role in the society of the future and those who have a taste for camera technology. Unlike 3d television, things will physically engage your senses to cause you to feel that whatever you are looking at is absolutely there. Pay close attention to the VR market, it could be a big goldmine for a smart investor who can do some due diligence.